18 May

PINO GRASSO RICAMI

Via Simone D'Orsenigo 25, 27, Milan
10:00am | 12:00pm | 2:00pm | 4:00pm
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The true definition of an artisanal laboratory, where the finest embroideries for Italian and international high fashion brands are created. 88-year-old Pino Grasso, who had initially started a career as a doctor, tells the story of his extraordinary business and of how such varied materials – Swarovski crystals, corals, sequins but also wood, plastic, seeds and clay – have become unique adornments. An unmissable archive is situated in the building’s basement.

PINO GRASSO RICAMI

Pino Grasso started this business on October 29th 1958 abandoning his medical studies and working at the Carriero high fashion embroidery company. In these first years of apprenticeship he attended various artisan workshops: embroiderers, trimmings, small companies for the production of embroidery materials, both in Italy and in Paris, refining himself in the various processing techniques. He has had contacts with other embroiderers like Metral, Lanel, Goby, Lisbeth, Vermont, Lesage. After about 8 years at the Carriero company, in March 1967, maestro Grasso started his embroidery workshop in Milan, which is currently located not far from the center and from many of the most important fashion companies, employs 20 people and has an archive of about 10,000 embroidery samples. From the beginning of his activity to now, maestro Pino Grasso has worked with the best stylists in the country, from Shubert, Fabiani, Ognibene Zendman, sisters Botti, Senes, Mosè, Rosandrè, Rina, Galitzine, Veneziani, Marucelli, Mila Schon, Valentino, Lancetti, Raffaella Curiel, Gianfranco Ferrè, Gianni Versace, Giorgio Armani, Dolce and Gabbana, Gai Mattiolo, Bottega Veneta, Louis Vuitton, Emilio Pucci, Genny, Cavalli, Etro, Prada, Gucci, Ralph & Russo, Schiaparelli, Givenchy Marni, Vionnet, Fausto Puglisi, Ettore Bilotta, and others. His daughter Raffaella has been working with him for about 20 years. A part of her work is dedicated to research, both of new embroidery materials and new techniques for using classic materials. This company was born and remains a tradition of Milanese artisan excellence culture. Since 2015 the Pino Grasso atelier has started crochet embroidery courses to overcome the total lack of schools in Italy and to satisfy the continuous request by a highly motivated and very different type of public. It is also useful for cultivating new embroiderers who may one day be useful in the laboratory.