References of the 30s and 40s rationalism and classicism movements with grey Carnic marble, burnished brass, smoked wood, mirrors, glass and various metals. If its exteriors reflect the ones of former steelworks Riva & Calzoni – that once operated from the building, when the area was the city’s main industrial centre – the interiors are a pleasant surprise. The winter garden, now home to the HQ’s cafeteria, is also unexpectedly striking.
Moncler is an abbreviation of Monestier-de-Clermont, the name of the mountain village near Grenoble where the brand was first established in 1952. Right from the outset, the brand has combined ongoing technological research with the expertise of mountaineering professionals.
In 1954 it produced the first real puffer jackets suitable for more extreme climates. Over the course of a decade, these were gradually perfected and they went on to play a starring role in major French and Italian expeditions which conquered the summit of Makalù to peaks in Alaska and the world’s second-highest summit, Karakorum.
Moncler was definitively consecrated on the international stage at the Winter Olympics held in
Grenoble in 1968, when the brand was the official supplier of the French downhill team. Innovation and research resulted in garments that became ever lighter, more aerodynamic and high performing, making them suitable for sporting competitions as well. These garments were the forerunners of the contemporary puffer in all its many and varied forms.
After the ’70s boom in mountain tourism came the ’80s and ‘90s, when the Moncler jacket made its city debut, transforming itself into a cult object with its stitching and “painted” effect in dazzling colours.
In 2003, Moncler was bought by Italian businessman Remo Ruffini, the current Chairman and CEO
who crafted the strategy behind the global puffer jacket, defining a whole range of unexpected yet high quality aesthetic, functional and technological achievements which successfully combined city and mountain wear. With Moncler, the puffer jacket became iconic, a true classic of the contemporary wardrobe which looks beyond trends, expanding the brand’s confines to embrace every season in the year.
In 2008, Moncler inaugurates the first urban mono-brand store in Paris and launches a program to
develop the network of directly managed boutiques worldwide.
Moncler has been listed on the Milan Stock Exchange since December 2013.
On February 20, 2018 Moncler presented Moncler Genius, a new business model and at the same
time a new way of communicating and interacting with the customer. The project has given a new
strategy, no longer dictated by the seasons: the collections are no longer presented twice a year, but arrive on the market on a monthly basis, supported by a dedicated marketing and communication plan.
Every collection speaks to a different audience because Moncler always talks to all generations.
The Moncler outerwear collections marry the extreme demands of nature with those of city life. Moncler manufactures and directly distributes the clothing and accessories collections under the brand Moncler through its boutiques and in exclusive international department stores and multi-brand outlets. Today Moncler is present not only in the most exclusive ski-resorts, but also and above all, in the most important international cities.
The building, which has housed the Moncler headquarter since January 2014, is part of a section of approximately forty nine million square meters of the former Riva & Calzoni steelworks, including via Solari, via Savona and via Stendhal.
Moncler has entrusted the space design to the studio Gilles & Boissier, who has been partnering with the brand for years, with the intention of maintaining the existing structure by giving Moncler a strong character at the headquarters that was functional to the Group Management Offices.
The structure consists of five levels, including a basement for parking. The first, at road share, dedicated to the reception, has a marble central body and two symmetrical and contiguous waiting rooms, as well as six meeting rooms and a café, an extension of the central space and the main center of the structure, conceived as a real winter garden, featuring an open and panoramic glass and metal ceiling. At the second and third level, there are the operating offices dedicated to the showroom and to the man and woman collections of the brand. Finally, at the fourth and fifth level, there is the part dedicated to the executive offices.
The renovation of the building is geared towards a wise mix of natural materials that make the atmosphere in pure “high mountains” style and in perfect harmony with the roots of the Maison: grey carnation marble, burnished brass and chêne smoke wood, mirrors, glass and metal.