Wood, furniture, tiles, and original Umbrian ceramics lead to this avenue inside an old Milan-style courtyard, between the Maria Teresa yellow that characterises historic buildings, the new Feltrinelli Foundation’s all-glass pyramid, the buzz typical of our local Chinatown, and the atmosphere of Solomeo, a village on the outskirts of Perugia, which has been reinvented by Brunello Cucinelli as a centre and realisation of an ethical and humanist perception of work.
Open on Saturday and Sunday. Free visits.
Established in 1978 by its namesake designer and entrepreneur, Brunello Cucinelli S.p.A. is an Italian fashion house operating in the absolute luxury segment and headquartered in the small medieval hamlet of Solomeo, in the heart of Umbria.
The brand specialises in cashmere and is currently one of the most exclusive names worldwide in the chic ready-to-wear industry, the expression of a refined daily elegance. Brunello Cucinelli’s success is rooted in the history and heritage of the great Italian and Umbrian craftsmanship, made contemporary thanks to a painstaking technical and stylistic research activity. The ongoing interaction between tradition and innovation is achieved through the use of prime raw materials, fine tailoring and craftsmanship, and a respectful relationship with the environment and the local community.
The harmonious relationship with the environment and the local heritage is an integral part of the fashion house’s DNA, which is clearly recognizable in its dedicated spaces; the same principle of hospitality and focus on beauty can be found both in the Solomeo hamlet and within the worldwide boutiques and showrooms, designed to enhance the moral and economic dignity of man and his handicrafts.
The recently refurbished Milan Showroom – the traditional headquarters of the brand in the capital city of Italian fashion – reminds us of the heart of family life, conviviality and rest: our home. The same inspiration can be found also at the Montenapoleone boutique.
The aim of these venues is to provide a relaxed and familiar ambience, a place where one’s spirit can recover, a small haven that offers visitors the quality of time, an important part of the “grace” featuring in the brand’s philosophy.
The Milan location therefore represents some kind of “window” overlooking the values, the traditions and the feelings informing the hamlet of Solomeo, which has been preserved and restored for over thirty years in order to bring back to life its Spirit of the Place. Similarly, the library, the kitchen, the living room, the study, and all of the spaces in Solomeo are an ideal representation of the Italian home and of the Places of the Soul.