Atelier Mariano Rubinacci

Via Chiaia, San Ferdinando district: on the ground floor of Palazzo Cellammare, an imposing noble palace complete with a Baroque piperno arch and eighteenth-century facade, there is Rubinacci’s atelier. Initially called ‘The London House’ and born with Gennaro Rubinacci’s idea of ​​creating unstructured men’s jackets, unlined and intended to be worn outside the office, the house has become a favourite for style icons such as Vittorio De Sica and Curzio Malaparte. From the high armholes and soft shoulders, to the hand-sewn overlapping buttonholes and the ‘boat’ pocket, today the jackets by Mariano Rubinacci and his son Luca are a symbol of the Neapolitan tailoring tradition.