18 May


Via Donizetti 48, Milan
NO BOOKING REQUIRED: 11.00 am - 7.00 pm

Candid marble, wrought-iron, stuccoes, boardrooms… The Donizetti building is located in the heart of the city centre, not far from Palazzo Diotti, home to the Prefecture offices. Among the most evocative spaces, a gold-veined marble bathroom with a bath tub and gilded taps, often used as a dressing room. The halls will be set up with high fashion evening gowns; one of them will showcase the house’s last collection, titled Love Me, which poses an important focus on sustainability.

Open on Saturday. Free visits.


Alberta Ferretti means style, femininity, elegance, seductiveness and glamour. As a young woman her passion for fashion launched a career rich in personal, style-related and entrepreneurial triumphs.

In 1980 she established AEFFE S.p.A. with her brother, Massimo Ferretti, and the following year she made her official debut on the Milanese runways as the creative director of her eponymous brand.

In 1998 the then-President of the Italian Republic, Oscar Luigi Scalfaro, made her a Cavaliere del Lavoro. In 2000 she received an honorary degree in cultural heritage conservation for having restored Montegridolfo Castle. In July 2005, in Rome, she was given a Lifetime Achievement Award for her work in promoting Italian culture across the world; in the same year she also received The

Romantics Award by the International Fashion Group with Anna Wintour at the annual Night of Stars event in New York.

Dynamism, grace and dedication have always been Alberta Ferretti’s distinguishing qualities, “a woman close to women”, the model of a desire for beauty, charm and personality. Her dresses have been worn on the world’s most photographed red carpets by ambassadors such as Sandra Bullock, Emma Watson, Reese Witherspoon, Meryl Streep, Scarlett Johansson, Queen Rania of Jordan, Zhang Ziyi, Susan Sarandon, Kendall Jenner, Fan Bingbing and Heidi Klum.


Palazzo Donizetti is located in the heart of the city centre, at 48, via Gaetano Donizetti. An eclectic mix of styles – Renaissance, Baroque and Liberty – the building has been the home to the AEFFE Group’s headquarters since 1994. Originally a private residence, the building has been renovated and has found its architectural and decorative glory thanks to Studio Associato Caccia Dominioni e Zucca, in collaboration with architect Dubini.

Today, the building is home to Alberta Ferretti and some other AEFFE Group brands’ showrooms and communication offices.

The main piano nobile halls have often been the setting for the house’s fashion shows, such as the presentation that took place in January 2017, which unveiled Alberta Ferretti pre- collection and the cocktail and evening gowns as part of the house’s Alberta Ferretti Limited Edition line.