18 - 19 May

AGNONA

Via Tortona 37, Milan
NO BOOKING REQUIRED: 11.00 am - 7.00 pm

Agnona’s Milan headquarters are located in a building in the city’s former industrial area – once home to large steel and mechanical factories – which architect Matteo Thun has transformed into a multi-functional compound. Interiors are white, refined, delicate, much like the cashmere, mohair, camel, alpaca, and vicuna of the maison’s classic garments that fill the space with a cloud-like appearance.

Open on Saturday and Sunday. Free visits.

AGNONA

Agnona is a women’s luxury brand and a leading manufacturer of ready-to-wear produced using the most exclusive and noble fibers: cashmere from Tibet, silk from China, Peruvian alpaca, fine Australian wool, and vicuña from the Andes, (a fiber once a privilege reserved only for kings).

Founded by Francesco Ilorini Mo in 1953 in Borgosesia, Agnona takes name from a village in the Monterosa mountains. At the beginning the company started as a supplier of the finest fabrics to major Haute Couture Houses, such as Balenciaga, Courrèges, Dior, Givenchy, Hermès, and Valentino. Agnona’s textile innovations contributed significantly to the prestige and evolution of fashion during this golden age of made to order luxury.

From the 70’s Agnona began to create and produce a prêt-à-porter collection, first designed by Walter Albini.

Agnona continued its fabric innovation both for its own collections as well as those of important new designers like Halston and Stephen Sprouse.

In 1999 Agnona was acquired by the Ermenegildo Zegna Group, giving Agnona new impetus including collaborations with the most important photographers of the world such as David Sims and Patrick Demarchelier for its advertising to the openings of Agnona boutiques in the world’s most exclusive shopping locations.

In 2013, the Creative Direction was assigned to Stefano Pilati, who gave Agnona his refined interpretation of luxury that was both bold and severe, with meticulous clean lines and precious fabrics. Agnona collezione Zero, debuted in September 2013, was the first of a series of collections designed by him.

In May 2014, Alessandra Carra was named CEO of Agnona charged to develop the unique potential of Agnona as one of the leading brands the worldwide luxury market.

In November 2015 Agnona announced the appointment of Simon Holloway as Creative Director, starting with the Winter 2016 Collection, the first to be presented on a runway. Simon’ appreciation for Italian quality and design, embraces Agnona ‘s Italian heritage and it’s culture of style that is uniquely Milanese. Agnona by Simon Holloway is synonymous with timeless elegance, understated and distinguished by absolute attention to detail and a deep respect and love for women.

Agnona is a pioneer in double faced fabrics. It’s iconic Cashmere Double Light, best characterizes the brand’s tradition of Luxury and Innovation. It’s renown for being both lightweight and warm. It’s sumptuous feel is its signature touch. More recently Agnona introduced Century Double Faced Cashmere, an even lighter double fabric made from a yarn that’s 100% Cashmere. 100 Thousand, the fiber’s count, 100 km the length of yarn on a spool weighing one kilogram, and 100 teasels used to finish the fabric, hence the name Century. Agnona is also known for iconic Cloud (Nuvola) cashmere stoles made from 100% cashmere, so ethereally light that one meter of cashmere cloud weights only 35 grams. In his book Quest for the Best, Stanley Marcus defined Agnona as “one of the highest examples of industrial and creative quality”. A distinction that has endured for decades.

TORTONA 37

Zona Tortona was once the largest industrial district near the city center, occupied by workshops, large steel plants and manufacturing properties.

Today it is an area that has changed its appearance, many existing spaces have been renewed, but still keeping the long and fascinating perspectives of the Milanese suburbs of the early twentieth century.

Zona Tortona is now a stronghold of creativity attended by an international audience and animated alla year round by initiatives, exhibitions and events that represent a huge strategic potential for relations and professional experiences.

The project, Tortona 37 by Matteo Thun & Partners, is a mixed-use development which consists of five buildings around a central courtyard with an ample tree-lined garden. It is part of the regeneration of the area, which is characterized by architecture with low environmental impact. It is a 28,500 sq m reclamation development on a former industrial site which has adopted advanced technologies for energy efficiency.

Each building is rectangular in shape and spans 6 levels, allowing four double ceiling heights for all its units. These double ceiling heights produce flexible, open space which achieves great functionality and versatility.

The white lattice façade is interspersed with large bow windows, which frame the ample windows to the inside of the development and also interconnects the various buildungs.