Titolo 1

Sed ut perspiciatis unde omnis iste natus error sit

Titolo 2

Sed ut perspiciatis unde omnis iste natus error sit

Titolo 3

Sed ut perspiciatis unde omnis iste natus error sit

Titolo 4

Sed ut perspiciatis unde omnis iste natus error sit

Discover

where Italian savoir-faire

comes to life

Discover

where Italian savoir-faire

comes to life

Saturday 23 and Sunday 24
October 2021
Main Sponsor

The cities’ most secret and wonderful places, the ateliers where fashion is born.

Behind the gates of historical buildings, magical courtyards and renovated centuries-old factories, the Italian genius, culture and artisanal savoir-faire become artefacts which we often experience just as a materialistic, final outcome. ApritiModa unveils its behind-the-scenes, the places where this prized artisanal process originates.

Discover the project

Relive ApritiModa

watching the video of the 2020 edition

It always seems impossible until it's done

Nelson Mandela

It is somewhat demanding to compare this phrase to a small project like ApritiModa, but the 2020 edition did seem impossible.

Instead, on the 24th and 25th of October, fashion houses, factories and workshops championing Made in Italy in 13 regions have opened their doors to unveil their realities to the public. Companies that perpetuate our know-how every day have met with people who needed – especially at a time like this – to see beauty and craftsmanship.

The visits took place in complete safety and were filled with excitement: for the delight of visitors and the pride of the workers, who were happy to show what they are – we are – capable of.

So thank you. Thank you all. Thank you to those who participated, those who couldn’t, those who supported us and believed in us. Thank you and see you in October 2021.